Overrun, underuse, renewal: the three moments a retainer
lives or dies by.
Each one plays out differently once consumption is visible in real time. This is where a retainer earns its renewal, or loses it.
1. The overrun gets caught with enough runway to still do something about it.
2. A client who feels the full value of what they paid for renews without hesitation.
3. Renewals get negotiated with evidence, not estimates.