SEO is an essential part of any marketing plan. Many metrics must be analyzed for top-ranking SEO success, such as traffic, backlinks, social shares, etc. This article will give you an overview of some of the most critical and timely SEO software trends for 2021, helping you adjust your strategy accordingly.

Whether you’re looking to sell a product, raise brand awareness, or generate more leads, SEO will improve the visibility of your website in the Search Engine Results Pages (SERPs) and drive more organic traffic.

SERPs are Always Changing

The way SERPs function these days has progressed and changed dramatically over time. For example, ad sharing is becoming more popular, answer boxes and featured snippets are receiving more clicks, and the “People Also Ask” feature is getting more important.

Not just that, but some video results may now appear above text-based organic search results. As a result, the number of organic clicks has dropped.

There has also been an increase in the amount of zero-click searches. There is no longer any need to visit a website by clicking on a link. Instead, the solutions to a searcher’s questions are right there on the search results page, making SEO more challenging than ever.

You’ll need to diversify and use various methods, like omnichannel marketing and long-tail keywords, to increase traffic to your site. SERP API and other similar tools can help you test how effective your web page or pages are at increasing organic traffic, building links, and creating new content.

Mobile Optimization is Essential

Over time, the use of mobile devices has increased: the most popular method of accessing the internet is through mobile.

According to Google Analytics, 75% of smartphone owners turn to Google first to meet their urgent needs.

Therefore, your site must be mobile-friendly if you wish to attract search engine users.

One of the main reasons why Google announced mobile-first indexing was the rise in mobile devices to access the internet. Google indexes the mobile version of your website first, before your desktop version, thanks to the implementation of mobile-first indexing.

Google will not rank your pages among the heavy competition for your keywords if your site is not mobile-friendly. Start by testing how accessible your site is on mobile devices to make it mobile-optimized. It can be determined by taking a Google mobile-friendly test.

The program will also highlight any potential mobile-friendliness concerns with your site. You will provide a better site experience for mobile users if you take action based on the suggestions. Using a mobile-responsive theme is the best answer. This indicates that your website will adjust to any device’s screen size on which it is visited.

Another trend to keep an eye on is voice search. Voice search isn’t new; roughly 40% of all Internet users in the US and a third of the population used voice search in 2019. In 2021, its popularity will only increase.

The precision of voice transcription is one of the key reasons for its popularity. Google and Microsoft’s voice transcription technologies have only 5.1% mistake rates. The launch of smart speakers such as Amazon Echo, Apple HomePod and more has also contributed to the increase in the popularity of voice search. According to research, one out of every five adults in the United States has a smart speaker.

Provide conversational content, as voice searches are often casual in nature, and target long-tail keywords to make your website optimized for voice search.

Need additional help in understanding how the whole SEO world works? DataForSeo investigated the SEO software market, including current and emerging product development strategies, and collected the essential facts to answer various questions.

Create Detailed Content

Achieving a high search engine ranking is becoming increasingly difficult. Short-form content and keyword stuffing will not help you reach the same level of success in search results as before. In today’s world, long and thorough content has the best chance of ranking higher. According to Google’s search quality requirements, your material should react to search queries properly.

Your content should also demonstrate a high level of experience, authority, and reliability. It implies that the author is an expert on the subject and has power over the content and the website on which it appears. Furthermore, the author and the website should be trustworthy.

Core Web Vitals

The SEO community was buzzing about Core Web Vitals before anyone heard about Passage Indexing. As you may be aware, Google has been pressuring web admins to improve the user experience on their pages. This was primarily to ensure that users who visited a page from Google search results do not leave due to a poor user experience.

Page Experience Algorithm has been around for a while, and in May 2021, it was supplemented with core web vitals. This means that it combined existing Page Experience indications like HTTPS, Intrusive Interstitial, Safe Browsing, and Mobile Friendliness to rank pages.

Core Web Vitals is a collection of three core page experience metrics that give Google information about the user experience provided by particular web pages. Here are the three core web vitals factors:

  • Largest Contentful Paint (LCP)
  • First Input Delay (FID)
  • Cumulative Layout Shift (CIS)

However, according to Google, the change only affects mobile search results.

Visibility Via Local SEO

Because of significant changes in consumer preferences, local search is becoming increasingly crucial. First, COVID-19’s damage has restricted all households’ mobility and security, resulting in increased demand for local goods. Second, because of the pandemic’s harmful effects on individual economies, more people started supporting small local businesses.

Add your company’s information to local listings across several search directories for all of your locations and apply a reputation management approach to improve your local search rankings.

Increased Automation

Regarding the number of SEO tasks that could be automated in 2020, 2021 provides more options. This year, both the quality and quantity of AI-generated content is likely to be higher. However, this will make it more difficult for search engines to pick out false content.

More and more industry-leading technologies have included automated features to roll out site changes in recent years. This is highly helpful for in-house SEO positions, who can now dedicate more time to improving site performance.

Copywriting with a Purpose

User-centricity has always been a primary concern for search engines, and it is also the most substantial difference among industry leaders. After all, Google is the most popular search engine because it is the most user-friendly and returns the most accurate and relevant results.

Excellent writing isn’t a new concept, but marketers in 2021 need to go far beyond. It’s not enough to attract your users’ attention or keep them on a page longer; SEO professionals must also know why they’re looking for something. Realizing why will help SEO professionals produce superior content in the format that users prefer to read.

There is no better location than Google to learn about search intent. No one understands search results better than Google, as the world’s information collector.

If you’re stuck on how to write a post with purpose, a quick approach to get started is to Google the search phrase you want to use. This is a helpful tool for seeing how Google ranks pages based on specific search intent.

The world of SEO is becoming increasingly complex. SEO Software marketers must look beyond standard optimization tactics and look for more creative strategies as the competitive environment changes. Metrics are continuously evolving; therefore, staying on top of your position in the rankings is essential. The correct SEO tools can help you get the data you need to develop an effective SEO strategy.


About the author:

Nick Chernets is the Founder and CEO of DataForSEO, the leading provider of marketing data. Just as much as he is passionate about data analysis and SEO — Nick also enjoys sharing his experience from the business side of the industry.


2021 SEO Software Market Trends

  1. SERPs are always changing

    You’ll need to diversify and use various methods to increase traffic to your site.

  2. Mobile optimization is essential

    Google will not rank your pages among the heavy competition for your keywords if your site is not mobile-friendly.

  3. Turn on voice search

    The launch of smart speakers has contributed to the increase in the popularity of voice search.

  4. Create detailed content

    In today’s world, long and thorough content has the best chance of ranking higher.

  5. Core web vitals

    Core Web Vitals is a collection of three core page experience metrics that give Google information about the user experience provided by particular web pages.

  6. Visibility via local SEO

    Add your company’s information to local listings across several search directories for all of your locations and apply a reputation management approach to improve your local search rankings.

  7. Increased automation

    More and more industry-leading technologies have included automated features to roll out site changes in recent years.

  8. Copywriting with a purpose

    Excellent writing isn’t a new concept, but marketers in 2021 need to go far beyond.


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