We’re living in the era of video content. More videos are created today than ever before. There is also a shift in the audience preference with videos attracting more attention than images and text. We’re also seeing a boom in video analytics tools, clearly aimed at understanding and optimizing video marketing.

Therefore, to save time and effort, we have methodically researched hundreds of analytical programs to present you with the top 7 video marketing analytics tools. 

Why Your Business Needs Video Marketing Analytics

Certainly, we can’t talk enough about video’s popularity. It drives traffic, increases engagement, and is hugely memorable. Already, around 80% of web traffic flicks to watch video content.

The increase in YouTube video editing services has led to widespread adoption of video marketing by businesses of all sizes and shapes.

It’s a highly competitive business world out there. Nowadays, you won’t find a business that’s not using video marketing. You don’t want your video to be one among the crowd, do you?

Then again creating flashy videos isn’t enough. Additionally, your content must engage and interact with the audience.

To create video content that helps you achieve the marketing objectives it’s vital to understand the audience, their pain points, what attracts and repulses them, and answers to a million more questions.

All in all, you need video marketing analytics to craft content that works for you.

Key Video Performance Metrics You Should Measure

Hundreds of metrics could be extracted at every step of video marketing. That said the success of your marketing efforts depends on focusing on the right metrics.

Certainly, listing every one of the top metrics will take a long, long time. That’s a job for another day. Just to give you a glimpse, here are some key video performance metrics to measure.

1. Audience Demographics

To create personalized content marketers need information such as age, gender, location, economic status, etc. about their target audience.

2. Video Watch Rate

Knowing the video watch rate will help marketers understand what’s good and bad about the content. They can also learn about the sections of the video that need improvement and edit their videos accordingly and make them more captivating.

3. Engagement Rate

You would want to create more productive tools videos if they receive higher engagement than cat and bloopers videos. Engagement rate will guide you to understand the type of content that the target audience wants.

4. Device and Browser Data

Understanding how the audience is accessing the video content will allow you to optimize the content for easy, faster, and buffering-free access. For example, if more people are watching your content on mobile, it makes sense to make the videos mobile-friendly.

5. Call to Action

CTA can make or break your marketing efforts. Learning the CTAs that work can boost conversion and ultimately sales.

6. Return on Investment

Video marketing analytics tools in the list below make use of video KPIs to calculate ROI. You’ll need this data to decide the marketing techniques that are working and finding those that offer the best value to the money spent.

Top Video Marketing Analytics Tools

Marketers are already swamped with marketing data and the highly competitive video marketing industry isn’t making their job any easier.

The following are the top analytics tools that’ll help you not just to survive but thrive and succeed in your video marketing efforts.

Video Marketing Analytics Tool #1: Tubular

Tubular is a video analytic tool that presents a comprehensive picture of what consumers watch, interact with, and prefer in general.

It enables brands and broadcasters to create popular content and reach the audience faster.

The all-too-obvious metrics are just the tip of the iceberg. Tubular tools go beyond what you know and shed light on numbers, ratings, and contexts to help devise video strategies that deliver business growth.

Revealing a clear picture of your video performance is one thing. The Tubular tools go further than that to identify growth opportunities for publishers.

Some of the best brands, agencies, digital platforms, and media outlets use Tubular. Tubular Labs’ list of clients includes Mattel, Buzzfeed, and A+E.

Video Marketing Analytics Tool #2: YouTube Analytics

All successful YouTube channels are built on a foundation of performance metrics. There is no exception.

For your YouTube marketing strategy to work, a fairly clear idea of tactics that work and those that don’t is quintessential.

YouTube Analytics provides you with a plethora of information that can be used to develop a strategy and refine it over time.

From the traffic source to viewer demographics to search terms used, you’ll have the major KPIs needed to succeed.

Whether you’re using YouTube for pure marketing or to earn a pretty penny, without YouTube Analytics you’ll be shrouded in darkness.

Remember, over a billion hours of videos are watched daily on YouTube. The metrics, charts, and graphs that YouTube Analytics provides will help you make the right decisions at the right time without any delay.

Video Marketing Analytics Tool #3: Facebook Insights

The sheer volume of users makes Facebook Insights an important tool to employ in your video marketing. It’s no surprise that video content is the new darling of the masses.

Nowadays, videos are created and uploaded at a staggering rate. Facebook hasn’t been oblivious to this trend.

Users can see the social media platform’s tilt towards video. This also means you need a tool like Facebook Insights to learn about the audience and track the performance of the content.

Through the data collected using Insights, you can build your brand through video content. With the help of these metrics, you can fine-tune the video marketing strategy to one which would yield the best results.

Using the metrics that Facebook Insights provides you can determine the best time and day to post video content, the ideal length of the content, the type of content to create, etc.

Video marketers can rely on Facebook Insights because the tool provides near real-time data that’s constantly updated.

Video Marketing Analytics Tool #4: Finteza

It’s becoming harder and harder to decipher video performance data. Nowadays, avoiding bad metrics is as important as focusing on the right ones.

What you need is an analytics tool that goes beyond the basic data that Google, YouTube, and Facebook provide.

Finteza is powerful yet easy to use. It’s also accurate and advanced but affordable. One of its hallmarks is the ability to present complex data into easily understandable numbers, digraphs, and graphs.

The tool provides features you need to leverage audience data to create a solid marketing strategy. Finteza is for everyone who seeks a higher ROI. Plus, it’s an investment that’ll pay out handsomely.

Video Marketing Analytics Tool #5: VidIQ

VidIQ is the only tool you need to manage, grow, and analyze your YouTube channel. Processes related to video marketing that took you hours can be accomplished in minutes.

The video marketing tool gathers all necessary information in one place for effortless management of your video campaigns.

You can also use the data to decide the customer communication tools and channels that work. VidIQ is the ideal tool for agencies, brands, and even marketers working for multinational corporations.

The tool comes with several advanced features including the ability to manage multiple channels, video posting, optimizing tags, and keyword research.

Another noteworthy point about VidIQ is its ease of use. Users get access to free Firefox and Chrome extensions. Plus, the tool allows the search, discovery, and analysis of viral and trending videos.

Video Marketing Analytics Tool #6: Vidalytics

This service is for anyone looking for an end-to-end solution for their video marketing campaign. Vidalytics is for everyone, from small businesses to MNC.

Whatever be your marketing objective – brand awareness, lead generation, product launch, or direct response – Vidalytics is the only software you need.

The software also allows you to host and stream video content. Vidalytics also comes with features that allow video optimization and customization.

With Vidalytics, all the KPIs necessary for the success of video marketing are available in one place.

Video performance and audience data provided by the software can be used to drive more traffic, increase conversions including sales, and boost engagement.

Video Marketing Analytics Tool #7: Clicky

Gone are the days when a general estimate of views was enough to determine the performance of videos and web pages.

Data from videos helps marketers generate sales and revenues. To achieve these goals and more they need real-time data that services like Clicky provide.

Clicky comes with several unique features to analyze user behavior.

Where are the users from? What browser are they using? How do users interact with the video or web page? Marketers can glean answers to these questions and learn a lot more from Clicky.Clicky is one of the easiest tools to use for video marketing analysis. With its help marketers can also measure the impact of their social media marketing campaign.

The Right Video Marketing Analytics Tool for You

These are the only video marketing analytics tools you’ll need. Take advantage of the tools; use their features and functions to make informed marketing decisions.

Some of them are free while others come with premium plans and promise more advanced features.

That said, each video analytics tool on our list has something unique to offer. Go through the list and try them out. The success of your video marketing campaign depends on them.


About the author:

Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering video editing services to videographers, marketing agencies, video production studios or brands all over the globe. I can catch up with him on his blog or on LinkedIn.


Top Video Marketing Analytics Tools

  1. Tubular

    Tubular is a video analytic tool that presents a comprehensive picture of what consumers watch, interact with, and prefer in general.

  2. YouTube Analytics

    YouTube Analytics provides you with a plethora of information that can be used to develop a strategy and refine it over time.

  3. Facebook Insights

    Using the metrics that Facebook Insights provides you can determine the best time and day to post video content, the ideal length of the content, the type of content to create, etc.

  4. Finteza

    Finteza is powerful yet easy to use. It’s also accurate and advanced but affordable. One of its hallmarks is the ability to present complex data into easily understandable numbers, digraphs, and graphs.

  5. VidIQ

    VidIQ is the only tool you need to manage, grow, and analyze your YouTube channel. Processes related to video marketing that took you hours can be accomplished in minutes.

  6. Vidalytics

    With Vidalytics, all the KPIs necessary for the success of video marketing are available in one place.

  7. Clicky

    Clicky is one of the easiest tools to use for video marketing analysis. With its help marketers can also measure the impact of their social media marketing campaign.


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