Best Marketing Automation Tools to Optimize Campaigns for the Rest of 2023

As a business owner or marketer, you know that time is money. So, the more time you spend on repetitive marketing tasks, the less time you have to focus on growing your business. That’s where marketing automation tools come in. Automating your marketing efforts can help you save time, improve efficiency, and increase revenue. This easily helps you stay ahead of your competitors. In this article, you’ll learn the top 10 best marketing automation tools that can help you optimize your digital marketing for the rest of 2023. But first:

What Is an Automation Tool?

An automation tool is a software solution that preprograms manual and repetitive tasks. 

In marketing, you use these tools in social media management, email marketing and lead generation. So, you can use social media management software to automate your posting and get more Instagram followers or retweets. Or you can use email marketing tools to automatically send emails to subscribers. 

But why should businesses adopt marketing automation solutions? With automation tools, you can free up your time to focus on the more critical aspects of the business.  

Benefits of Using Marketing Automation Tools

Marketing automation tools offer businesses a wide range of benefits, including:

  • Increased efficiency: As mentioned above, marketing automation tools automate repetitive manual tasks like sending emails, freeing up your team’s time to focus on more critical tasks.
  • Improved accuracy: Manual processes are often prone to errors and inconsistencies. Automation tools, however, follow programmed commands that ensure accuracy.
  • Increased revenue: By automating marketing tasks, you can improve customer engagement, and conversion rates, resulting in increased revenue.
  • Better customer engagement: Automation tools help businesses engage with their customers with personalized content, which builds stronger customer relationships.

To enjoy these benefits, you must implement a marketing automation strategy that aligns with your business goals. But most importantly, you need to choose great marketing automation tools—which we’ll discuss next.

Best Marketing Automation Tools to Use

Here are 10 of the best marketing tools in the market and some of their standout automation features.

1. TrackingTime

TrackingTime is a time-tracking and productivity tool that helps businesses monitor their team’s productivity and manage their projects effectively. Though not specifically designed for marketing automation, TrackingTime has a range of features that make it a valuable tool for marketing teams.

For instance, our time-tracker feature can help you monitor time spent on specific marketing tasks, such as creating and sending emails or managing social accounts. This information can help you identify areas where the team can be more efficient and productive. As a result, you can optimize the marketing process.

The tool can also generate detailed reports on the time spent on marketing tasks based on TrackingTime’s employee time cards and timesheets. You can use this data to track marketing campaigns, identify trends, and make informed decisions about future marketing strategies.

TrackingTime also allows third-party integrations with tools like Trello, Asana, and Slack. This can help you centralize marketing tasks and collaborate with team members in real-time. That, in turn, will help streamline workflows and further improve the efficiency of marketing processes.

You can try out TrackingTime today by signing up for the 14-day free trial. After that, you can sign up for a paid plan which starts as low as $7 per month.

2. Omnisend

Omnisend is an omnichannel automation tool specifically designed for eCommerce businesses. You use it to create personalized email campaigns, SMS messages, and push notifications.

One of Omnisend’s advanced features is its pre-built automation workflows library. This helps users create workflows for different buyer stages. As a result, you streamline marketing efforts and save time.

With Omnisend’s product listing feature, you can create awesome shoppable emails by automatically adding products from your store. The system will generate dynamic discounts/coupon codes.

Omnisend offers free and paid plans, starting at $16/month.

3. HubSpot

HubSpot is among the most-used marketing automation platforms. It helps automate various tasks, allowing you to streamline the sales funnel. For instance, Hubspot allows you to leverage the power of chatbots, customized pop-ups, and custom-coded and pre-built email templates to build and nurture an email list.

However, Hubspot’s main advantage is its well-established CRM platform. This means customer data informs your marketing messages, guaranteeing better results. It’s also easier to keep track of your contact lists or subscriber preferences.

Hubspot’s marketing automation paid plans starts from $20/month.

4. Drip

Drip is an email automation tool that focuses on providing email marketing services. It has an intuitive email builder and great pre-built templates. The platform also supports marketing automation via social media and pop-ups.

In addition, Drip allows audience segmentation based on online behaviors and customer journeys. This results in more personalized experiences.

With Drip, you can also A/B test up to four email content pieces or subject line variations at a go. This will help you identify email marketing mistakes and highlight the elements that get the most engagement.

5. Marketo

Marketo is a data-driven marketing automation tool. The tool allows you to coordinate engagement across various channels through automated live chats, email, SMS, and social media marketing.

With Marketo, you can also practice content intelligence, providing large-scale but still-personalized content with the help of Artificial Intelligence. In addition, the platform uses the AI predictive power of Adobe Sensei to deliver relevant content to customers’ inboxes.

Marketo also offers advanced data and insights. These provide a customer lifecycle overview that helps you tie revenue to specific marketing channels, campaigns, or content.

The tool integrates with Adobe’s enterprise marketing cloud, making it ideal for big enterprise companies with large teams.

6. (formerly Mobile Monkey), formerly Mobile Monkey, is a chatbot and messaging tool. It helps businesses automate customer support, lead generation, and marketing campaigns.

Once potential customers visit a site, the platform captures personal details like email addresses and phone numbers. Then the site can automate its communication and keep qualified leads interested through drip campaigns.

The platform can integrate with several messaging platforms, such as Facebook Messenger, SMS, and WhatsApp, to provide more personalized and engaging customer experiences.

Paid plans start at $249/ month, billed annually.

7. SendinBlue

SendinBlue is an all-in-one marketing automation software solution that helps you automate email marketing campaigns. It offers a CRM which allows you to build stronger customer relationships. It does this by keeping track of all customer deals and interactions in one place. 

Besides that, you can launch Facebook ads for specific social media posts. This enables you to retarget email contacts or reach new audiences who share interests with current customers.

Sendinblue allows integrations with popular tools such as WordPress, Salesforce, and Shopify. The platform’s paid plans start at $25/month.

8. ActiveCampaign

ActiveCampaign offers a range of features to manage customer relationships and improve customer engagement.

One of the key features is the tool’s advanced marketing automation capabilities. These allow you to create automated workflows based on customer behaviors. For example, you can set up workflows that send follow-up emails to customers who have abandoned their shopping carts to encourage purchases.

ActiveCampaign also provides CRM tools that allow you to manage customer data and interactions in one place. With detailed customer profiles, you can send relevant messages to audiences.

ActiveCampaign also integrates with 870+ apps, including Shopify and WordPress.

9. Acquire

Acquire is a customer communication and engagement platform. It can help you automate customer support via various channels like live chat or voice and video calls.

You can also automate and customize the routing of messages to agents and departments according to customers’ needs. The agents’ workspaces also have a bird’s eye view of a customer’s past interactions with the business. That helps you tailor the support for each customer.

In addition, Acquire allows you and customer support teams to auto-translate messages in 25+ languages. That helps personalize the live chat experiences.

10. Sprout Social

Sprout Social is a popular social media automation tool designed to help you manage and optimize your online presence. The tool allows the managing of multiple social accounts from a single platform. As a result, scheduling, publishing posts, and monitoring social media conversations are easy. Sprout Social also offers advanced analytics and reporting features that allow you to track the performance of social media campaigns. The tool provides detailed engagement metrics, follower growth, and post-performance. These can inform future social media strategies. You can start with Sprout Social’s 30-day free trial. After that, you can pay for a premium plan, which starts at $249/month.

11. Podcastle

Podcastle is an AI-powered content marketing tool that automates the content creation process for effective marketing campaigns. It simplifies different aspects of audio and video production and makes content creation much easier. 

You can use it to record high-quality audio and video right from your laptop, and then edit and enhance with Podcastle’s range of AI tools. This will help you effortlessly integrate audio content into your marketing strategy. 

Some of the most prominent Podcastle tools include: 

  • Background noise remover: remove all the background noise of your audio with a simple click
  • Audio auto-leveling tool: automatically readjust the different audio levels of your tracks 
  • Intuitive and user-friendly audio editor: cut, trim, and enhance your audio tracks with a few simple clicks 
  • Add music and sound effects: spice up your audio with Podcastle’s extensive library of royalty-free music tracks and sound effects

If audio creation is in your marketing workflow or you want to make it a part of it, then Podcastle will help you save time and money on content creation and take it to the next level. 

Dig Deeper: TrackingTime is a versatile time-tracking and productivity tool that benefits marketing teams with its valuable features. While not specifically designed for marketing automation, it offers a time-tracker feature that monitors tasks like email creation and social media management, enhancing team efficiency. Detailed reports generated from employee time cards and timesheets aid in tracking campaigns, identifying trends, and making informed marketing decisions. Integrations with popular tools such as Trello, Asana, and Slack enable centralized task management and real-time collaboration, streamlining workflows. With a 14-day free trial available, followed by affordable paid plans starting at $7 per month, TrackingTime empowers marketing teams to optimize productivity and project management effectiveness.

Which Marketing Automation Tool Is Right for Your Business?

Marketing automation tools have become essential for businesses and marketers looking to improve marketing results and generate more revenue. The top 10 marketing automation tools mentioned above can help.

However, It’s important to remember that not all marketing automation tools will be the right fit for you. So research, test, and only settle for the tool that aligns with the business’ goals and needs.

About The Author:

Harry Flynn leads the digital marketing team at Twicsy, a site providing services to Instagram users. He enjoys traveling and relaxing with friends in his spare time.


What are the Benefits of Using Marketing Automation Tools?

Enhanced efficiency: These tools automate repetitive tasks such as email campaigns, liberating valuable time for the team to concentrate on vital responsibilities.
Heightened accuracy: Unlike manual processes susceptible to errors and inconsistencies, automation tools execute programmed commands, guaranteeing precision.
Augmented revenue: Through automating marketing tasks, customer engagement and conversion rates improve, leading to a boost in revenue.
Improved customer engagement: Automation tools facilitate personalized content delivery, enabling businesses to engage customers on a deeper level and foster stronger relationships.